GIBSON GUITAR GIVES EVERYONE A CHANCE TO FULFILL THEIR ROCK STAR DREAMS WITH THE NEW DARK FIRE eCARD

FOR IMMEDIATE RELEASE:

GIBSON GUITAR GIVES EVERYONE A CHANCE TO FULFILL THEIR

ROCK STAR DREAMS WITH THE NEW DARK FIRE eCARD

Dark Fire eCard Celebrates the Limited Edition Run of the Gibson Dark Fire Guitar, the Most Remarkable Guitar Developed in Over 50 Years

Nashville, TN (January 20, 2009) – Gibson Guitar, the world’s premier musical instrument manufacturer and leader in music technology, is giving everyone the opportunity to fulfill their rock star fantasies by channeling their inner guitar god with the Dark Fire eCard. The eCard celebrates the recent, highly anticipated launch of the Gibson Dark Fire guitar, which is poised to revolutionize the music industry.

Developed by Gibson Guitar and Big Rig Interactive, the Dark Fire eCard lets you instantly own the stage with the new Gibson Dark Fire guitar. Whether you’re already a guitar master or only have aspirations of rock glory, just give Gibson your head and they’ll make you shred. Simply go to http://darkfireecard.gibson.com/, add your photo to one of twelve headbangers, and you can impress friends and co-workers with the video of your amazing guitar skills. If you’re too shy to take the stage yourself, you can also use the eCard to turn your favorite celebrity or politician into a rock star by adding their head to one of the headbangers.

With its unprecedented innovations, the Gibson Dark Fire guitar is the most remarkable guitar developed in over 50 years. The first run of these highly collectible guitars is limited to only 2,000 worldwide. The Gibson Dark Fire has an exceptional look, outstanding playability with 2^nd generation Robot technology allowing automatic tuning, chameleon tone technology, a master control knob which incorporates a sophisticated full matrix display and redesigned power head tuners. You can access any preset tuning in less than one second so you can change tunings in the middle of a song. For more information on Dark Fire and a list of dealers carrying the guitar, go to www.gibson.com/darkfire.

About Gibson Guitar

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press.